Vergio

Shopify advertising statistics

Sample sizes vary by statistic: each one counts only the stores definitively measured on that exact check this month, never estimates. See how measurement works.

On this page

Ad pixel adoption

Any network

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9.4%

9.4% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one of the four tracked ad pixels installed (August 2026).

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Meta

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7.6%

7.6% of the 60,357 Shopify stores in Vergio's continuously monitored panel have the Meta ad pixel installed (August 2026).

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TikTok

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2.2%

2.2% of the 60,357 Shopify stores in Vergio's continuously monitored panel have the TikTok ad pixel installed (August 2026).

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Pinterest

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1.8%

1.8% of the 60,357 Shopify stores in Vergio's continuously monitored panel have the Pinterest ad pixel installed (August 2026).

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Snapchat

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0.3%

0.3% of the 60,357 Shopify stores in Vergio's continuously monitored panel have the Snapchat ad pixel installed (August 2026).

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Live ads rate

Running active ads

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100%

100% of the 178 Shopify stores in Vergio's continuously monitored panel with an ad-library read in the measurement window are running active ads (August 2026).

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Based on 178 Shopify stores with a definitive ad-library read this window. Ad-library coverage is tier-skewed across the panel, not a random sample of every store; see the methodology for detail.

Stores that started advertising

Meta

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0

0 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel started running Meta ads this month (August 2026).

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Google

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0

0 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel started running Google ads this month (August 2026).

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TikTok

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0

0 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel started running TikTok ads this month (August 2026).

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Bing

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0

0 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel started running Bing ads this month (August 2026).

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Snapchat

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0

0 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel started running Snapchat ads this month (August 2026).

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Any network

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0

0 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel started running ads on at least one tracked network this month (August 2026).

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Stores that started advertising on any network

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Constant-cohort count of stores whose ads-live signal first appeared this month, by month.

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Monthly notes

August 2026

No material movement this month (change within the margin of error).

2026

July 2026

Measurement update in July 2026: results before and after this point are not directly comparable. Details in the methodology changelog.

No material movement this month (change within the margin of error).

Frequently asked questions

9.4% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one ad pixel installed (August 2026).

Vergio reads each monitored store's storefront for the ad tracking pixel of each network (Meta, TikTok, Pinterest, Snapchat) and counts a store as having the pixel installed when it is present; "any" counts a store once if it carries at least one of them. That check ran against 60,357 Shopify stores this month (August 2026).

Among the 178 Shopify stores in Vergio's continuously monitored panel with a definitive ad-library read this window, 100% are running active ads (August 2026). Ad-library coverage is tier-skewed across the panel, not a random sample of every store; see the methodology page for detail.

Updated monthly since July 2026 · Data collected July 2, 2026 to August 31, 2026 · Methodology v1.0 · CC BY 4.0

All statistics and charts on this page are licensed CC BY 4.0. Reuse them freely with attribution to Vergio and a link to this page.