What the market is doing
Data, research, and playbooks from the team monitoring millions of Shopify stores, written for the agencies that serve them.
Connect Claude to Vergio by signing in, no API key needed
Connecting Claude to Vergio no longer means pasting an API key. You sign in once, access follows your workspace role, and Vergio's tools show up in Claude.
The EU's new import duty just made fresh work for agencies
The EU import duty on low-value parcels started July 1 and ended duty-free imports under €150. Here is which cross-border Shopify stores it hits and what to audit.
There is no such thing as the Shopify app stack
Across our monitored panel, the apps a store runs depend almost entirely on what it sells. Reviews, email, and subscriptions split hard by vertical.
Shopify Summer '26 Editions moved work in-house. Agencies, adapt
Shopify's Summer '26 release pulls A/B testing, merchandising, and AI discovery into the platform. Here is what that shift means for agency retainers.
What a store's Shopify app stack tells you before the first call
The apps a store already installed reveal its maturity, budget, and gaps. Here is how to read a Shopify app stack before you ever reach out to the merchant.