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What the market is doing

Data, research, and playbooks from the team monitoring millions of Shopify stores, written for the agencies that serve them.

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ResearchJuly 7, 2026

The EU's new import duty just made fresh work for agencies

The EU import duty on low-value parcels started July 1 and ended duty-free imports under €150. Here is which cross-border Shopify stores it hits and what to audit.

4 min read
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Market PulseJuly 7, 2026

Shopify Market Pulse: the apps beauty stores run, and skip

Our first read across the monitored panel: almost every beauty store runs reviews and email, but only half run subscriptions. Here is what that gap means.

4 min read
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ResearchJuly 5, 2026

Shopify Summer '26 Editions moved work in-house. Agencies, adapt

Shopify's Summer '26 release pulls A/B testing, merchandising, and AI discovery into the platform. Here is what that shift means for agency retainers.

4 min read
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PlaybookJuly 3, 2026

What a store's Shopify app stack tells you before the first call

The apps a store already installed reveal its maturity, budget, and gaps. Here is how to read a Shopify app stack before you ever reach out to the merchant.

3 min read

See what we're seeing on your prospects' stores

Paste any Shopify store for an instant read of its public buying signals. No account needed.