Shopify app statistics

Sample sizes vary by statistic: each one counts only the stores definitively measured on that exact check this month, never estimates. See how measurement works.

App category adoption

Reviews

#

93.7%

93.7% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected reviews app installed (August 2026).

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Subscriptions

#

7.1%

0.1 points (constant cohort of 59,450)

7.1% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected subscriptions app installed (August 2026).

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Upsell & Cross-sell

#

10.8%

10.8% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected upsell app installed (August 2026).

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Loyalty & Rewards

#

9.6%

9.6% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected loyalty app installed (August 2026).

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Email & SMS

#

56.6%

56.6% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected email and SMS app installed (August 2026).

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Helpdesk & Support

#

14%

14% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected helpdesk app installed (August 2026).

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Quizzes

#

2.2%

2.2% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected quiz app installed (August 2026).

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Page Builders

#

13.1%

13.1% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected page builder app installed (August 2026).

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A/B Testing

#

5.4%

5.4% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected A/B testing app installed (August 2026).

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Session Replay

#

20.6%

0.1 points (constant cohort of 59,450)

20.6% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected session replay app installed (August 2026).

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Popups

#

5.3%

5.3% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected popup app installed (August 2026).

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Review app adoption over time

#

Share of the panel with at least one detected review app installed, by month.

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Market share by category

Among Shopify stores with a detected app in each category, the share running each app this month. A store can run more than one app in a category, so shares can add to more than 100%.

Reviews

  1. 1Okendo97.9%
  2. 2Judge.me28.5%
  3. 3Yotpo8.1%
  4. 4Loox6.4%
  5. 5Stamped4.8%
  6. 6Trustpilot4.6%
  7. 7Bazaarvoice2.4%
  8. 8Reviews.io1.8%
  9. Others4.1%

Subscriptions

  1. 1Recharge66.4%
  2. 2Bold Subscriptions23%
  3. 3Skio8.1%
  4. 4Loop4.8%
  5. 5Smartrr1.7%

Upsell & Cross-sell

  1. 1Rebuy55.5%
  2. 2Zipify OCU15.5%
  3. 3Honeycomb13.5%
  4. 4ReConvert12.8%
  5. 5AfterSell11.6%

Loyalty & Rewards

  1. 1Swym61.4%
  2. 2Smile.io29.3%
  3. 3LoyaltyLion14.9%

Email & SMS

  1. 1Klaviyo78.7%
  2. 2Mailchimp23.9%
  3. 3Omnisend8.3%
  4. 4Postscript4.1%
  5. 5Brevo1.9%
  6. 6Sendlane0.2%
  7. 7Drip0.1%
  8. 8Attentive0.1%

Helpdesk & Support

  1. 1Gorgias63.5%
  2. 2Zendesk21.9%
  3. 3Tidio18.2%

Quizzes

  1. 1Octane AI58.3%
  2. 2Tolstoy47.7%

Page Builders

  1. 1PageFly59.7%
  2. 2Shogun30.8%
  3. 3GemPages20%

Search & Merchandising

A/B Testing

  1. 1Intelligems46.2%
  2. 2VWO21.6%
  3. 3Visually.io16.9%
  4. 4Convert15.2%
  5. 5Optimizely5.1%
  6. 6AB Tasty4.4%

Session Replay

  1. 1Microsoft Clarity74.5%
  2. 2Hotjar26.7%
  3. 3Lucky Orange9.5%

Popups

  1. 1Privy57.9%
  2. 2OptinMonster29%
  3. 3Justuno14.9%

Review platform share

Among Shopify stores with a detected review platform, the share running each one this month.

  1. 1Okendo61.3%
  2. 2Judge.me27.6%
  3. 3Loox4.8%
  4. 4Bazaarvoice2.4%
  5. 5Fera1.1%
  6. 6Growave0.7%
  7. 7Junip0.7%
  8. 8Yotpo0.3%
  9. 9Stamped0.2%
  10. 10Feefo0.2%
  11. 11Google Reviews0%
  12. 12Trustpilot0%
  13. Others0%

Monthly notes

August 2026

App category adoption (search) moved from 8.3% to 8% (down 0.3 points, constant cohort)

2026

July 2026

Measurement update in July 2026: results before and after this point are not directly comparable. Details in the methodology changelog.

No material movement this month (change within the margin of error).

Frequently asked questions

93.7% of the 60,357 Shopify stores in Vergio's continuously monitored panel have at least one detected reviews app installed (August 2026).

Among Shopify stores with a detected review platform, 61.3% run Okendo, of the 56,704 Shopify stores in Vergio's continuously monitored panel with a detected review platform (August 2026).

Vergio tracks app category adoption across 12 categories: Reviews, Subscriptions, Upsell & Cross-sell, Loyalty & Rewards, Email & SMS, Helpdesk & Support, Quizzes, Page Builders, Search & Merchandising, A/B Testing, Session Replay, Popups.

Updated monthly since July 2026 · Data collected July 2, 2026 to August 31, 2026 · Methodology v1.0 · CC BY 4.0

All statistics and charts on this page are licensed CC BY 4.0. Reuse them freely with attribution to Vergio and a link to this page.