Shopify app statistics

App category adoption

Reviews

#

93.4%

93.4% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected reviews app installed (July 2026).

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Subscriptions

#

7.2%

7.2% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected subscriptions app installed (July 2026).

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Upsell & Cross-sell

#

10.8%

10.8% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected upsell app installed (July 2026).

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Loyalty & Rewards

#

9.5%

9.5% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected loyalty app installed (July 2026).

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Email & SMS

#

56.5%

56.5% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected email and SMS app installed (July 2026).

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Helpdesk & Support

#

14%

14% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected helpdesk app installed (July 2026).

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Quizzes

#

2.2%

2.2% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected quiz app installed (July 2026).

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Page Builders

#

13.1%

13.1% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected page builder app installed (July 2026).

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A/B Testing

#

5.4%

5.4% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected A/B testing app installed (July 2026).

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Session Replay

#

20.3%

20.3% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected session replay app installed (July 2026).

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Popups

#

5.3%

5.3% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected popup app installed (July 2026).

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Review app adoption over time

#

Share of the panel with at least one detected review app installed, by month.

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Market share by category

Among Shopify stores with a detected app in each category, the share running each app this month. A store can run more than one app in a category, so shares can add to more than 100%.

Reviews

  1. 1Okendo97.7%
  2. 2Judge.me28%
  3. 3Yotpo8.2%
  4. 4Loox6.4%
  5. 5Stamped4.8%
  6. 6Trustpilot4.6%
  7. 7Bazaarvoice2.4%
  8. 8Reviews.io1.8%
  9. Others4.1%

Subscriptions

  1. 1Recharge66.4%
  2. 2Bold Subscriptions24.2%
  3. 3Skio7.8%
  4. 4Loop4%
  5. 5Smartrr1.6%

Upsell & Cross-sell

  1. 1Rebuy55.6%
  2. 2Zipify OCU15.5%
  3. 3Honeycomb13.7%
  4. 4ReConvert13.1%
  5. 5AfterSell11.2%

Loyalty & Rewards

  1. 1Swym61.6%
  2. 2Smile.io28.9%
  3. 3LoyaltyLion15.1%

Email & SMS

  1. 1Klaviyo78.5%
  2. 2Mailchimp24.1%
  3. 3Omnisend8.3%
  4. 4Postscript4.3%
  5. 5Brevo1.9%
  6. 6Sendlane0.2%
  7. 7Drip0.1%
  8. 8Attentive0.1%

Helpdesk & Support

  1. 1Gorgias63.6%
  2. 2Zendesk21.8%
  3. 3Tidio18.1%

Quizzes

  1. 1Octane AI56.7%
  2. 2Tolstoy48.9%

Page Builders

  1. 1PageFly60%
  2. 2Shogun30.5%
  3. 3GemPages19.5%

Search & Merchandising

A/B Testing

  1. 1Intelligems45.2%
  2. 2VWO22.5%
  3. 3Visually.io16.7%
  4. 4Convert15.6%
  5. 5Optimizely5.3%
  6. 6AB Tasty4.6%

Session Replay

  1. 1Microsoft Clarity73.3%
  2. 2Hotjar27.7%
  3. 3Lucky Orange9.8%

Popups

  1. 1Privy58.6%
  2. 2OptinMonster28.1%
  3. 3Justuno15.2%

Review platform share

Among Shopify stores with a detected review platform, the share running each one this month.

  1. 1Okendo61.6%
  2. 2Judge.me27.2%
  3. 3Loox4.8%
  4. 4Bazaarvoice2.4%
  5. 5Fera1%
  6. 6Growave0.7%
  7. 7Junip0.7%
  8. 8Yotpo0.3%
  9. 9Stamped0.2%
  10. 10Feefo0.2%
  11. 11Trustpilot0.1%
  12. 12Google Reviews0%
  13. Others0%

Monthly notes

July 2026

No material movement this month (change within the margin of error).

Frequently asked questions

93.4% of the 59,797 Shopify stores in Vergio's continuously monitored panel have at least one detected reviews app installed (July 2026).

Among Shopify stores with a detected review platform, 61.6% run Okendo, of the 55,956 Shopify stores in Vergio's continuously monitored panel with a detected review platform (July 2026).

Vergio tracks app category adoption across 12 categories: Reviews, Subscriptions, Upsell & Cross-sell, Loyalty & Rewards, Email & SMS, Helpdesk & Support, Quizzes, Page Builders, Search & Merchandising, A/B Testing, Session Replay, Popups.

Updated monthly since July 2026 · Data collected May 18, 2026 to July 17, 2026 · Methodology v1.0 · CC BY 4.0

All statistics and charts on this page are licensed CC BY 4.0. Reuse them freely with attribution to Vergio and a link to this page.