Vergio

Shopify trends: what changed this month

Sample sizes vary by statistic: each one counts only the stores definitively measured on that exact check this month, never estimates. See how measurement works.

On this page

August 2026

No material movement this month (change within the margin of error).

Monthly store changes

App installs

#

3,114

3,114 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel installed a new app this month (August 2026).

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App removals

#

3,030

3,030 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel removed an app this month (August 2026).

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Theme changes

#

7,717

7,717 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel changed their storefront theme this month (August 2026).

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ESP switches

#

1

1 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel switched email platform this month (August 2026).

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International expansions

#

1,314

1,314 of the 59,450 constant-cohort Shopify stores in Vergio's continuously monitored panel expanded to a new international market this month (August 2026).

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App installs, monthly

#

Constant-cohort count of stores with a new app install first observed that month. One of five tracked change types, not the whole family.

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Monthly notes

2026

August 2026

No material movement this month (change within the margin of error).

July 2026

Measurement update in July 2026: results before and after this point are not directly comparable. Details in the methodology changelog.

No material movement this month (change within the margin of error).

Frequently asked questions

A change is one of 5 tracked types: App installs, App removals, Theme changes, ESP switches, International expansions.

Vergio follows a constant cohort of Shopify stores month over month and counts a change the month it is first observed. This month that cohort covered 59,450 Shopify stores (August 2026).

Vergio tracks 5 types of Shopify store changes: App installs, App removals, Theme changes, ESP switches, International expansions.

Updated monthly since July 2026 · Data collected July 2, 2026 to August 31, 2026 · Methodology v1.0 · CC BY 4.0

All statistics and charts on this page are licensed CC BY 4.0. Reuse them freely with attribution to Vergio and a link to this page.