Vergio

Shopify trends: what changed this month

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July 2026

No material movement this month (change within the margin of error).

Monthly store changes

App installs

#

3

3 of the 90 constant-cohort Shopify stores in Vergio's continuously monitored panel installed a new app this month (July 2026).

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App removals

#

2

2 of the 90 constant-cohort Shopify stores in Vergio's continuously monitored panel removed an app this month (July 2026).

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Theme changes

#

16

16 of the 90 constant-cohort Shopify stores in Vergio's continuously monitored panel changed their storefront theme this month (July 2026).

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ESP switches

#

0

0 of the 90 constant-cohort Shopify stores in Vergio's continuously monitored panel switched email platform this month (July 2026).

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International expansions

#

0

0 of the 90 constant-cohort Shopify stores in Vergio's continuously monitored panel expanded to a new international market this month (July 2026).

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App installs, monthly

#

Constant-cohort count of stores with a new app install first observed that month. One of five tracked change types, not the whole family.

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Monthly notes

2026

July 2026

No material movement this month (change within the margin of error).

Frequently asked questions

A change is one of 5 tracked types: App installs, App removals, Theme changes, ESP switches, International expansions.

Vergio follows a constant cohort of Shopify stores month over month and counts a change the month it is first observed. This month that cohort covered 90 Shopify stores (July 2026).

Vergio tracks 5 types of Shopify store changes: App installs, App removals, Theme changes, ESP switches, International expansions.

Updated monthly since July 2026 · Data collected May 18, 2026 to July 17, 2026 · Methodology v1.0 · CC BY 4.0

All statistics and charts on this page are licensed CC BY 4.0. Reuse them freely with attribution to Vergio and a link to this page.